01 · POSITION
Positioning lock
We settle what the product is, who it is for, and the exact words used everywhere. Before a single channel is switched on.
GO-TO-MARKET / GROWTH LOOP
Make the product legible, launched, and used.
STUDIO
Configure this and see your price.
GTM — Growth Loop Program is a monthly go-to-market engagement for teams whose product is built and whose constraint is demand, not engineering. Positioning, distribution and AI discoverability, run every month. $5,000 / month, flat.
Services / GTM — Growth Loop Program
WHAT IT IS
A loop, not a one-off launch.
A monthly go-to-market engagement. Two things run at once. The message: what the product is, who it is for, why it beats what they use today. The machine: the channels, content, launches and partnerships that carry the message, plus the instrumentation that shows which of them moved anything.
It is monthly because the work compounds. Month one sets positioning, builds the measurement and ships the first distribution. Every month after adds channels, retires what underperformed, and builds on the content, rankings and relationships already paid for. Month six stands on months one to five.
AI discoverability is treated as a channel, not an afterthought. We write and structure the product's public surface so answer engines and assistants can find it, quote it and attribute it correctly. That is the AEO and GEO work, aimed at where buyers now ask the first question.
We run this loop on our own products — EVERJUST.APP, CustomAgents and Custom Domain. You are buying the method we use on ourselves, not a deck about it.
HOW IT RUNS
A clear path, start to finish.
02 · BUILD
Channel build and instrumentation
We stand up the distribution surfaces, the AEO/GEO pages and structured data, and the tracking that makes each channel measurable instead of anecdotal.
03 · RUN
Monthly run
Each month ships content, outbound, launch moments, events and partnership work. Each month keeps what produced and cuts what did not.
04 · REPORT
Report and re-aim
A written report closes every month: what ran, what it returned, where next month's effort goes. The plan changes shape as evidence arrives.
WHAT YOU GET
Concrete deliverables.
You receive
- Positioning and messaging document — the narrative, the audience definition, the proof points, and the approved language for site, deck and outbound.
- GTM operating repo — channel plans, content calendar, outbound sequences and templates, versioned in Git under your account.
- AEO/GEO content set — the pages, schema markup and structured answers that make the product citable by search engines and by AI assistants.
- Launch kit — announcement copy, assets, target list and run order for each launch moment.
And also
- Partnership and event pipeline — named targets, stage, owner and next action, tracked in one place rather than in someone's inbox.
- Growth loop dashboard — the instrumented path from first touch to activation, wired to your real sources, not hand-typed numbers.
- Monthly report — a written record of what ran, what it produced and what changes next month, for every month the engagement is live.
FIT
Who this is for — and who it is not.
A good fit when
- The product exists, or is close, and demand is the bottleneck rather than engineering.
- You would rather one team owned positioning, content, distribution and reporting than four suppliers owned fragments of it.
- You can put one decision-maker on one call a week and give us access to your product analytics.
Not the right call when
- There is no product yet. Start with Product Feasibility — Market to Motion (from $3,500) or Product Development — Enterprise Build (from $25,000), and come back when there is something to sell.
- The product cannot be discussed publicly. Most of this work is public surface: pages, launches, citations, partners. Stealth kills the loop.
- You want one push and nothing after it. A single month buys setup, not compounding, and you will feel short-changed.
- You need a guaranteed number of qualified leads each month, or this quarter decides whether the company survives. We do not sell volume commitments, and a growth loop is not a rescue plan.
FAQ
Good questions.
What does it cost?
$5,000 / month, flat. Not a range, not a rate card, not a number that climbs with hours logged. It is the only monthly engagement EVERJUST sells; the other three are fixed-scope builds.
How long before it works?
Month one covers positioning, instrumentation and the first distribution. After that the design is compounding: content that ranks and gets cited keeps working, partnerships keep producing, the loop tightens as data arrives. We do not put a date on your first result, and you should distrust anyone who does.
Who owns the work?
You do. The messaging document, the repo, the content, the dashboards and the channel accounts are created in your name or handed over. Nothing is held inside our tooling.
What happens if we stop?
It runs month to month. Stop and you keep everything produced, and what is already published keeps working. It simply stops being extended, tuned and reported on. The compounding is most of the value, which is why it is priced monthly.
PRICING
$5,000 / month
Take it to market.
$5,000 per month, flat. Month to month — stop whenever, keep everything.
Start GTM work ↗